North American Joins The Ensight™ Marketplace Platform

North American life insurance products are now available on Ensight’s Life & Annuity insurtech platform, which digitally transforms the entire sales lifecycle experience

September 30, 2020
North American Company - A Sammons Financial Company
SAN DIEGO, CA, September 30, 2020Ensight, the leading life and annuity digital sales acceleration platform for insurance carriers, distributors and financial professionals, today announced a new partnership with North American Company for Life and Health Insurance® (“North American”) in a move that brings the addition of North American Indexed Universal Life (IUL), Guaranteed Universal Life (GUL) and Term products onto Ensight’s market leading digital marketplace for national distributors, Broker Dealers, BGAs, RIAs and thousands of financial professionals.

North American’s Builder Plus IUL® 2, Protection Builder IUL and Smart Builder IUL products, as well as Custom Guarantee® UL (Gen 9), are now available on the Ensight platform, which is the first marketplace to offer a Best Interest (BI) illustration workflow, ‘single-entry” case design, in-depth benchmarking analytics and dynamic interactive sales presentations. Wholesalers and financial professionals can also access North American’s Classic Term and ADDvantage® Term on Ensight.

“The digital transformation of US Life and Annuity distribution is rapidly accelerating. Our focus has been on modernizing the entire sales lifecycle, in line with today’s regulatory requirements and the new platform experience expectations of today’s financial professionals and consumers. To drive sector growth, we need to make products more accessible – easier to quote with a more intuitive digital presentation experience for advisors and clients. ” Said Bill Unrue, CEO of Ensight. “The North American product portfolio has been heavily requested by the Ensight distribution community. We are thrilled to welcome North American to the Ensight sales experience and marketplace.”

Ensight’s rapidly growing distribution community, which includes over 500 leading Life and Annuity distributors and thousands of Financial Professionals, can now seamlessly access and illustrate North American products on Ensight, as well as walk clients through the benefits of North American products with Ensight’s modern “digital presentation” experience. With the rapid shift to remote sales engagements over virtual meetings (e.g. Zoom™, Go To Meeting™), Ensight’s interactive presentation experience enables North American distributors to meet the demands of today’s COVID-19 environment, and tomorrow’s millennial ways of working.

“We want to meet life distributors and financial professionals where they are—and Ensight helps us do that,” said Ted Harris, Vice President, Distribution and Sales at North American. “Competitive pricing will help our products stand out on the Ensight platform, but it’s the value-add features that will really help our products and processes stand out with clients and producers.”

Builder Plus IUL 2 (policy form series LS183), Protection Builder IUL (policy form series LS186), Smart Builder IUL (policy form series LS187), Custom Guarantee UL (policy form series LS185), Classic Term (policy form series LS188) and ADDvantage Term (policy form series LS174) or state version including all applicable endorsements and riders, are issued by North American Company for Life and Health Insurance Administrative Office, One Sammons Plaza, Sioux Falls, SD 57193. Products, features, riders, endorsements, or issues ages may not be available in all jurisdictions. Limitations or restrictions may apply.

About Ensight™
Ensight™ is the leading cloud-based insurance sales acceleration platform for more than 500 Life and Annuity distributors, thousands of financial professionals, as well as many of the largest North American insurance carriers. Headquartered in San Diego, California, Ensight helps drive sales growth and productivity, while addressing the entire sales lifecycle experience – from prospect to policyholder, new business to inforce. To learn more about Ensight, visit

About North American Company for Life and Health Insurance®
North American Company for Life and Health Insurance® is a member of Sammons® Financial Group, Inc. Since 1886, North American has established a tradition of providing quality insurance products to consumers throughout the U.S. We offer a comprehensive portfolio of term, universal life, and indexed universal life insurance products. North American also offers a wide variety of traditional fixed and fixed index annuities and consistently ranks among the top fixed index annuity carriers in the U.S. (Source: Wink Sales & Market Report, 2018). For more information, please visit here.

About Sammons® Financial Group, Inc.
The companies of Sammons® Financial Group, Inc. help families and businesses protect their future to enjoy life’s moments today. A subsidiary of Sammons Enterprises, Inc., Sammons Financial Group is privately owned with member companies that are among the most enduring and stable in the financial services industry. Our companies include Midland National® Life Insurance Company (including Sammons® Corporate Markets); North American Company for Life and Health Insurance®; and Sammons Institutional Group® (including Midland Retirement Distributors® and Sammons Retirement Solutions®). Together, we offer today’s most sought-after life insurance, annuity, and retirement planning products. Sammons Financial Group: With You for Every Moment®.
Trish DaCosta
Media Contact
Kevin Waetke
Sammons Financial Group 
Corporate Marketing
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